About Us
Founded in 17.12.2022 With competition as fierce as ever, companies must relentlessly engage consumers to win them and keep them on screen. That’s where we come in with affordable advertising solutions. This will allow interest and engage the public to continue watching TV during commercial breaks. We envision ourselves as the company that paved the way for more cost-effective and efficient digital advertising solutions in the country.
Challenges of Today’s Advertising Channels
- 70%
of the population skips ads on Television
- $9 Bn
Allocated to TV ads in 2021
Major Problems in this space
Overcome OTT platform domination
Sudden drop of TRP in commercial breaks
No promotional boost for new channels
Low attention span of people in public gathering
Our Solution
Stay ahead of the curve with CGRUM Advertising Solution
India’s first leading QR-enabled Programmatic Digital Advertising Platform. Tying up with TV network organizations to share our QR to display between commercial breaks that can be scanned using our mobile app to win rewards, cashback, money, etc.
Our Digital Advertisement Benefits
Quick Turnaround can be shared in a few second
High Visibility
Hassle-free updates and changes
Eliminating disinterest while watching TV, getting more people to watch the TV, and ditching OTT & internet.
Simple Process
How we Execute It
- TV network or Ad Network Channels can contact and register with us.
- Design your self your Surprise promotions/gifting program and Create QR codes
- QR’s are displayed on TV screens
- To scan the QR people will have to download the CGRUM app from Play Store
- Attract the audience to watch their network channel
- This will increase TRP and leads for more marketing promotions
- Each promotion makes more revenue for the TV network
- The service charge will be paid from our partners
Our Features
Key Drivers
71%
Viewers switch to other TV channels while running ads
1-10L
Spend on TV ads of 30 seconds min depending on the channel
16 mins
1 hour of the program has 16 minutes of ads
54%
Viewers only find ads they like rest skip or mute
82%
recalled advertising on TV Advertisements
78%
Whooping TRP gets dropped during ads
Market Opportunity
Soon India to get rewarded for watching ADs
$ 4.7 Bn
TV advertising market in 2021
$ 6.5 Bn
TV advertising market in 2027
6.4%
Growing at a CAGR
India TV Ads Market to be fifth largest by 2026!
the Indian media and entertainment sector is expected to reach ₹4.3 lakh crore by 2026, clocking an 8.8% CAGR
Current Traction
Our Strong Vision
To engage the audience watching TV during commercial breaks as well as make it easier for the company to spend more on Advertisements while getting the maximum returns out of it
Target Audience
Television viewers, OTT watching public, Prime & Non
– prime hours watching audience
Reach Us here
- 13-323/1 ,Arilova, T.I.C Point, Visakhapatnam, Andhrapradesh - 530040
- bhupalwlm@gmail.com
- +91 63046-88172